Microsoft Marketplace in FY27: What the $300B Opportunity Means for Partners
Microsoft Marketplace in FY27: What the $300B Opportunity Means for Partners Key Takeaways Microsoft Marketplace is becoming much more than a place to publish software listings. Microsoft cites research projecting Marketplace as a nearly $300 billion partner opportunity by 2030. Its FY27 partner guidance also highlights the potential for partners to generate up to $6.26 […]
Microsoft Marketplace-First Co-Sell in FY27: What Partners Need to Know
Microsoft Marketplace-First Co-Sell in FY27: What Partners Need to Know Microsoft has made an important change to its Azure IP co-sell strategy for FY27. In its July 10, 2026 Partner Center announcement, Microsoft said Marketplace is now the primary path for co-sell at scale, giving Microsoft and its partners a more consistent way to connect joint selling […]